Elin Helander, placeholder, innovation, beteendeförändring, hållbarhet. — Placeholder & Whateverland

Foto: Valerie Maltseva

I’m an entrepreneur applying my expertise in human behaviour to rethink how things are done.

I’m the founder of Placeholder, a consultancy specializing in human–context interactions, and founder of Whateverland, a tech company building scalable products that put human experience center stage.

I’m the author to two books and keynote speaker on human behaviour and financial wellbeing, and I regularly share my expertise on these topics in the media.

Previously, I played a key role in building Dreams, the Swedish fintech that got recognised internationally for its science-driven approach.

Education
Msc. Brain and Cognitive Sciences, Amsterdam University

Scientific Peer Reviewed Publications

Federico Nemmi, Charlotte Nymberg, Elin Helander, Torkel Klingberg (2016). Grit Is Associated with Strucutre of Nucleus Accumbens and Gains in Cognitive Training, Journal of Cognitive Neuroscience.

Federico Nemmi, Elin Helander, Ola Helenius, Rita Almeida, Martin Hassler, Pekka Räsenen, Torkel Klinberg (2016). Behavior and Neuroimaging at Baseline Predict Individual Response to Combined Mathematical and Working Memory Training in Children. Developmetal Cognitive Neuroscience

Books

Hjärnkoll på pengarna - få råd med dina drömmar. Roos & Tegnér 2017 (slut). Finns även som e-bok eller pocket under titeln Lura hjärnan att spara

Bättre koll på pengarna. Myndigheten för tillgängliga medier (2020)

Reports

Varför äger kvinnor och män inte lika mycket än? - åtta hinder på vägen till ökat kvinnligt ägande (2020)

Featured in the Media